Posts tagged ‘business’

04/06/2011

Pré-sal ganha destaque em ação republicana contra reeleição de Obama

Da Folha

O Comitê Nacional Republicano partiu para o ataque contra a precoce campanha à reeleição do presidente dos Estados Unidos, Barack Obama, anunciada nesta segunda-feira. Entre as “vítimas” da ofensiva, está o Brasil e o interesse de Obama pelo petróleo da camada do pré-sal, apontado como uma contradição com suas promessas de reduzir a dependência dos americanos em petróleo estrangeiro.

No vídeo abaixo postado no YouTube, Obama aparece em fotos com a presidente Dilma Roussef, em sua recente visita ao Brasil, e com o ex-presidente Luiz Inácio Lula da Silva (e a tradicional camisa da seleção brasileira).

“O petróleo que vocês recentemente descobriram na costa do Brasil […] nós queremos ser um de seus melhores clientes”, narra o próprio Obama, em frases retiradas de seu discurso ao lado de Dilma, em Brasília, em 19 de março. Na época, Obama disse ainda que os EUA vão compartilhar seu conhecimento e tecnologia com o Brasil para exploração dessas reservas.

As imagens são sobrepostas por um slogan de cores democratas com a frase “Obama pede bilhões para o petróleo brasileiro”, título de um vídeo da rede Foxnews, conhecida por sua linha editorial alinhada aos ideais republicanos.

Pouco antes, o narrador diz com ironia e sobre imagens de um brinde com taças de champanhe: “celebrando o fim da dependência em energia estrangeira”.

O comercial escolhe, contudo, ignorar a mais recente citação do Brasil no discurso de Obama no qual estabeleceu a meta de cortar em um terço a importação de petróleo nos próximos dez anos.

Nele, Obama citou o Brasil como um exemplo do uso de biocombustíveis. “Se alguém duvida do potencial desse combustível, veja o Brasil. Mais da metade, dos veículos no Brasil rodam com biocombustíveis”, mencionou Obama ao falar se segurança energética nos EUA.

Este tipo de propaganda agressiva é muito comum na campanha eleitoral americana, que não poupa edições tendenciosas, associações e ironia para mostrar ao eleitor os perigos de votar em um candidato.

Dilma Roussef cumprimenta Barack Obama, no Palácio; imagem é usada para apontar contradição do americano

Sem um nome claro para concorrer com Obama, os republicanos parecem dispostos a usar todo o armamento disponível.

Neste mesmo anúncio de um minuto, a lista de contradições apontadas inclui as declarações de Obama de que não descansará (estrategicamente ilustradas com imagens de suas férias) e reuniões com personalidades importantes (com imagens de seu encontro com artistas como o ex-Beatles Paul McCartney e os Jonas Brothers).

Obama é criticado ainda pela “revolução” do método de gastar mais para cortar o deficit orçamentário, antes de aparecer montado em um unicórnio e deixando um rastro em forma de arco-íris. “Mais quatro anos”, encerra o narrador, com certo tom de ameaça.

 

03/23/2011

Where does a senior manager cost most?

Brazil, according to the Association of Executive Search Consultants (AESC), a trade body. Two recent surveys, one by the AESC and the other by a Brazilian headhunter, Dasein Executive Search, found that chief executives and company directors earned more in São Paulo, Brazil’s business capital, than in New York, London, Singapore or Hong Kong. The surveys compared base salary, but bonuses in Brazil are generous too, says David Braga of Dasein. And the comparison understates the cost of hiring in Brazil: its payroll taxes are among the world’s highest.

Part of the reason for runaway executive pay is booming demand for staff, at all levels. Brazil, China and India are all seeing strong growth in employment. But according to Manpower, another employment agency, the mismatch between supply and demand is starkest in Brazil, where 64% of employers report difficulty filling vacancies, against 40% in China and 16% in India. Managers with technical backgrounds are especially scarce in Brazil: big oil finds and infrastructure plans mean demand is soaring, but Brazil turns out just 35,000 engineers a year, against India’s 250,000 and China’s 400,000.

The strength of the real artificially boosts Brazil’s position in international pay comparisons. But even in reais executive pay is growing by double digits a year, says Edilson Camara of Egon Zehnder, a headhunting firm. Senior managers in China and India are reaping similar gains, but from a lower base. Multinationals that used to run their Latin American operations from Miami, Mexico or Buenos Aires have mostly shifted to São Paulo; China and India are still often overseen from Singapore or Hong Kong, though Shanghai is becoming more popular. A wave of foreign takeovers, and forays abroad by Brazilian firms, have both increased demand for managers with international experience.

The solution is to nurture your own talent, says Alexander Triebnigg, who runs the Brazilian operation of Novartis, a Swiss pharmaceutical company. Brazilian employees tend to be loyal, he says, meaning that established firms with generous career-development plans are less hurt by the talent drought. But this loyalty also tends to inflate the market rate. “If you want to tempt a Brazilian to change jobs,” he points out, “you have to offer them a lot more money. In China they’ll change jobs for just a little more.”

Many firms are looking outside to fill top posts. But a high crime rate (São Paulo is far safer than it used to be, but still boasts a murder rate nearly double that of New York) and the need to master Portuguese put many foreigners off. And even big Brazilian companies may lack the international renown needed to entice the most ambitious. “Busy people may not listen to what you have to say about the complexity and size of some Brazilian company they’ve never heard of,” complains Mr Camara.

The biggest beneficiaries of Brazil’s war for talent are likely to be its expatriate managers. Mr Braga of Dasein says the motive for his research on pay was the ten or so unsolicited inquiries his firm receives each day from Brazilians living abroad who are thinking of returning home—even though most of them mistakenly thought that doing so would mean a pay cut.

Font: The Economist

03/23/2011

BRAZIL AND THE UNITED STATES: BILATERAL PARTNERSHIP AND GLOBAL PERSPECTIVES

By Mauro Vieira, Ambassador of Brazil to the United States

Mauro Vieira

Brazil is the first and lengthiest stop on President Obama’s March 2011 visit to Latin America – a testament to its growing global importance. Brazil’s economy is now the seventh largest in the world and one of the fastest growing – in 2010, its rate of growth exceeded seven percent. An increasingly important trading partner for the United States, it is also gaining political clout on the world stage. This presents an opportunity for increased cooperation between the two countries on a range of global issues from nuclear proliferation and unrest in the Middle East to energy and human rights. Please join us for a conversation with Ambassador Mauro Vieira who will discuss the evolution of the relationship between Brazil and the United States, taking into consideration the opportunities and challenges offered by the current state of global affairs and the new perspectives opened by President Obama’s visit to Brazil.

Mauro Vieira became the Ambassador of Brazil to the United States in January, 2010. Prior to being appointed to this post, he was the Brazilian Ambassador to Argentina since 2004. Vieira has held several positions at the Brazilian Ministry of Foreign Relations, including Chief of Staff to the Minister of External Relations and Chief of Staff to the Secretary-General. He has also held positions at other Brazilian federal agencies, having served as Secretary for Managerial Modernization at the Ministry of Science and Technology, Assistant Secretary-General for Science and Technology, and National Secretary for Management at the National Institute for Social Security at the Ministry of Social Security and Assistance. His previous positions abroad include postings at the Embassy in Paris (1995-1999), the Embassy in Mexico City (1990-1992), the mission to the Latin American Integration Association in Montevideo (1982-1985), and the Embassy in Washington (1978-1982). Vieira has received decorations from the governments of Brazil, Argentina, Chile, Peru, Mexico, Portugal, Spain, France, Denmark, Norway, the Netherlands, Poland, and Romania. He holds a J.D. from the Federal University of Rio de Janeiro and graduated from Instituto Rio-Branco, the Brazilian diplomatic academy.

Fonte: The Chicago Council

03/23/2011

Americans eye opportunities in Brazil’s booming economy

By Paula Adamo Idoeta

BBC Brasil, Sao Paulo

Todd Harkin worked for 16 years as a chef for a US food chain in Missouri, but two years ago he realised that his employers were offering more opportunities in Brazil than at home.

“There were no more openings there. But in Brazil they were practically doubling their size,” says Mr Harkin.

“I asked if they had opportunities for a gringo like me and they said yes.”

Jumping at the chance, Mr Harkin moved to Brazil’s business capital, Sao Paulo, in 2009, a move that also meant he and his Brazilian wife, Melissa, could be closer to her family.

American-Mexican couple Jose and Marcela Lizarraga also found themselves drawn to Sao Paulo in 2010.

Mr Lizarraga’s employers at the time – a company in the hotel sector – decided to move their Latin American headquarters from Dallas to Brazil to take advantage of the country’s economic growth.

“Opportunities are happening here, especially for people from other cultures,” says Mrs Lizarraga.

Once in Sao Paulo, her husband received an even better job offer and moved to the aviation technology sector. They plan to stay for another 18 months.

The Harkins and the Lizarragas are part of an increasing trend – Americans moving south in search of the “Brazilian dream”.

According to the Brazilian Labour Ministry, 7,550 American citizens were granted a work visa in Brazil in 2010, up from 5,590 the previous year and more than double the number in 2006.

The majority of Brazil’s legal foreign workers come from the US.

The reasons are clear. The US has been struggling to recover economic growth and unemployment is running at some 9%. By contrast, Brazil’s economic performance in recent years has been strong – 7.55% in 2010.

And that means demand for workers has been growing. While China, for example, adds about 400,000 engineers to its workforce annually, only about 35,000 engineers graduate each year in Brazil.

According to data from employment agency Manpower, published in the Economist, 64% of Brazilian employers find it difficult to fill job vacancies.

Four headhunting companies all confirmed the growing interest from US workers in the Brazilian market, interest that may be further boosted by President Barack Obama’s visit to Brazil this weekend.

“The interest in Brazil is not exclusively American but, since we have a big commercial relationship, the number of Americans coming to Brazil is big as well,” says Renato Gutierrez, consultant at HR company Mercer.

“There are a lot of American companies buying up Brazilian ones, and vice versa.”

“We’ve always seen Europeans coming to Brazil, but not Americans. Now they are seeing opportunities here,” says Jacques Sarfatti, from headhunter Russell Reynolds.

One of the key sectors for foreigners is energy, mostly because of the country’s expanding oil and gas exploration industries. There are also opportunities in infrastructure, mining, retail and finance.

Interest in Brazil is increasing as the country gears up to host the World Cup in 2014 and the Olympic Games two years later.

Welcome Expats, a Rio de Janeiro-based company that helps foreigners to settle in Brazil, says demand has doubled since 2009, mainly because more people are coming to work in the oil industry.

“And our services will grow. I’ve heard of (foreign) companies that plan to bring another thousand people from abroad,” says Monica de Mello, owner of Welcome Expats.
But starting a new life in Brazil has its challenges, with foreigners facing language and cultural differences.

“Many are surprised that so few people speak English in Brazil,” says Marilena Britto, who also works to help foreigners adapt to their new lives.

Brazilian bureaucracy, the high cost of living in major cities, and concerns over personal safety can also cloud the dream.

“In Sao Paulo, I pay double the rent I did for a bigger house in Dallas,” says Mrs Lizarraga. “Restaurant and transport prices are also higher.”

On the other hand, she praises the local hospitality.

“We came with an open mind and felt embraced by the people. Our social life is already bigger than the 30 years I lived in the US,” says Mrs Lizarraga.

Mr Harkin has a similar view.

“I started out understanding less than 30% of what people told me at work, but my colleagues were patient. I felt really lucky.”

Wife Melissa, who lived in the US with him for a little more than a year, misses the quieter life in Missouri and is frustrated by the long hours they spend stuck in traffic jams in Sao Paulo.

Mr Harkin says he misses his breakfast sausages – and his family and friends.

But, overall, the Harkins believe moving to Brazil was worth it.

“Brazil has better financial opportunities, especially for Todd. He can achieve more,” says Mrs Harkin.

Fonte: O Estado de São Paulo
http://www.bbc.co.uk/news/world-latin-america-12745667